Ricosta
Creating custom shoes
for everyone who wants
to show their identity.
Creating custom
shoes for everyone
who wants to show
their identity.
The Brand Story.
Ricosta is a Indonesia shoes brand was launched in March 2019 which has great capabilities ranging from resources and factories, so that Ricosta has more than 30 years of experience in this industry.
Ricosta is a brand that provides custom and modern casual shoes at affordable prices with suitable value. Because we firmly believe that your shoes can represent each of your unique identities.
How it Begins.
We started helping Ricosta at their early stage doing their brand positioning and research around the end of 2018. We help determine which market segments that best suitable for.
At first, Ricosta’s aim was made genuine leather men shoe. But after doing market and competitor research with us, they finally decided to go with our solution which is turning
the expensive custom made goods into an affordable one with the best quality.
Now with that new goal in mind, we started developing the core idea and brand essence. Finally we came up with the #Limitless Identities that are soon use for their marketing campaign.
“
Limitless
Identities
— Ricosta Team —
An Easy Way to Create Your Own Shoe!
After getting the core idea set, then we proceed to set the design and their other
platforms (www.ricosta.id). We design and develop their website platform to make it easy for you to custom your own shoe starting from the colours, materials, and the finishing touch such as having the choice of adding your own name to your shoe.
It’s been almost 2 years for Ricosta and we’re still continuing to support and maintain their brand as their partner. From their first big event until their second time joining Basha Market, we have helped them discover a new segment which is helping to create other corporate identities. With great response from the market, we believe that Ricosta and go very far in the future as one of the leading local brands.
